Case Studies

The Challenge

Estudio Creativo Luna had been in the market for 3 years with an excellent portfolio, but their web conversion rate was just 1.8%. Visitors browsed the portfolio but didn't follow through to make contact. Ana Torres, the creative director, knew something was missing: social proof. "We had very satisfied clients, but their opinions were scattered across emails and WhatsApp messages. There was no way for a new visitor to see those positive experiences."

The Opinafy Solution

1. 1Created a branded testimonial collection page with Luna's visual identity
2. 2Sent testimonial requests to their 45 existing clients via email
3. 3Received 28 written and 6 video testimonials in the first week
4. 4Implemented a carousel widget on the homepage and a grid on the services page
5. 5Activated the public mini site to share on social media

Results

The Challenge

TechSolutions Madrid is an IT consulting firm with 8 years of experience and over 200 delivered projects. However, their online presence didn't reflect their track record. "We had zero online reviews," explains CEO Carlos Mendez. "When a prospect searched for us on Google, they found no client references. In the B2B sector, that's a serious problem because CTOs want to see proof before investing."

The Opinafy Solution

1. 1Created 3 projects in Opinafy: web development, cloud consulting, and cybersecurity
2. 2Designed a collection flow with automated post-project emails
3. 3Used video testimonials for the most impactful projects
4. 4Implemented a testimonial widget with service filters on their website
5. 5Published their mini site and added it to commercial proposals

Results

The Challenge

Laura Vidal is a life and wellness coach with 5 years of experience. Her business relied almost exclusively on word-of-mouth. "90% of my clients came through personal recommendations, which was great but limited my growth," Laura explains. "When someone discovered me through Instagram or Google, I had no way to quickly prove my method works. I needed my satisfied clients to speak for me, even when I wasn't there."

The Opinafy Solution

1. 1Created a collection page focused on results: what changed in your life after coaching
2. 2Requested testimonials at the end of each 12-week program
3. 3Collected 4 video testimonials with transformation stories
4. 4Set up a public mini site with a warm, professional design
5. 5Added a FOMO badge on her website and shared the mini site on social media

Results