Collecting testimonials

Public collection form

Each project in Opinafy has a public form accessible from a unique URL. Your customers can access it without signing up or logging in.

What the form includes

• Stars (1-5): Quick and visual rating.
• Testimonial text: Open field for your customer to write their experience.
• Name: Required to verify identity.
• Email: Optional but recommended for verification.
• Company and title: Optional fields that add credibility to the testimonial.
• Profile photo: The customer can upload their photo.
• Audio/Video: Depending on your plan, the customer can record an audio or video testimonial.

QR Codes

Opinafy automatically generates a QR code for each project. It is perfect for businesses with a physical presence.

How to use it

1. Go to your project and click "Share".
2. Download the QR in PNG or SVG format.
3. Print it and place it at:

• The counter or cash register
• Business cards
• Printed invoices or quotes
• Packaging
• Signs in your store or office

When a customer scans the QR with their phone, it opens your collection form directly.

Sharing via WhatsApp

From each project's dashboard, you can share the collection link directly via WhatsApp.

How it works

1. Click the "Share via WhatsApp" button.
2. WhatsApp will open with a predefined message that includes the link to your form.
3. Select the contact or group you want to send it to.

The default message is professional and friendly, but you can edit it before sending.

Email templates for requesting testimonials

Opinafy includes 6 professional email templates that you can copy and customize to request testimonials from your customers.

Available templates

1. After a purchase: Ideal for ecommerce. Send it 3-7 days after delivery.
2. After a service: For freelancers, consultants, and agencies. Send it when the project is completed.
3. Friendly follow-up: A gentle reminder for customers who did not respond the first time.
4. Recurring customer: For loyal customers who have been with you for a while.
5. After a positive interaction: When a customer gives you positive feedback through another channel.
6. Special incentive: Offer a small discount or benefit in exchange for a testimonial.

Each template includes the link to your collection form and can be customized with the customer's name and your company name.

Request automation

With the Pro and Business plans, you can automate testimonial requests using webhooks.

Available integrations

• Zapier: Connect Opinafy with 5,000+ apps. Example: when an order is marked as delivered in Shopify, automatically send an email requesting a testimonial.
• Make (Integromat): Create visual workflows to automate requests.
• n8n: For those who prefer a self-hosted solution.

You can also use the webhook URL directly from your own backend to send programmatic requests.

Import existing testimonials

If you already have testimonials on other platforms, you can import them to Opinafy.

Supported import sources

• Google Business: Import your Google reviews directly.
• TripAdvisor: Copy and add your best TripAdvisor reviews.
• Trustpilot: Bring over your existing reviews.
• Facebook: Import recommendations from your Facebook page.
• Manual: Add testimonials one by one from the dashboard (useful for testimonials received via email or chat).

How to import manually

1. Go to your project and click "Add testimonial".
2. Fill in the fields: name, email, text, stars.
3. Check the "Imported testimonial" box so it is identified correctly.
4. The testimonial will be added as approved directly.

Best practices for collecting testimonials

• Ask at the right time: Right after a positive experience, when the memory is fresh.
• Be specific: Guiding questions help get more detailed and useful testimonials.
• Make it easy: The fewer steps the customer has to take, the more testimonials you will receive.
• Do not get discouraged: The typical response rate is 10-20%. The more you ask, the more you will receive.
• Offer multiple channels: Some customers prefer to write, others to record audio or video.